|
1-litre all-star
Year 2000 was an exciting year for MOTOREX
-and not just because of the new millennium. The packaging engineers
who developed the revolutionary MOTOREX 1-litre motor oil bottle
with its integrated spout won 3 different awards: the Swiss Star
2000, the SVI Design Prize 2000 and the major European award EUROSTAR
2000. And just to cap this impressive trio, the container recently
won another prestigious award: WORLDSTAR 2001
Recipe for success
"Develop a unique container shape
featuring strong design, stir in a generous portion of convenience,
and viola: one-of-a-kind presence at point of sale compared with
conventional packaging. The results should communicate High Tech
and an image of consummate manufacturing competence."
Easier said than done. But MOTOREX always
sets itself high goals, and usually attains them too. Excellence
in design not only demands outstanding visual appearance, it also
requires ease of use and handling - both for the end consumer and
in the production process. But for MOTOREX, having a striking exterior
is still not as important as delivering what really counts: outstanding
product quality. After all, that's what impresses customers the
most!
WORLDSTAR 2001
The coveted WORLDSTAR prize was awarded
by a jury of experts from the internationally renowned World Packaging
Organization, headquartered in Sweden. 186 packages from 35 countries
recieved awards. Our new 1-litre motor oil bottle was entered in
the retail packaging category and impressed the jury with its ease
of use and drip free handling, as well as with its additional technical
and logistic features. The bottle's integrated flexible spout is
the key to its outstanding convenience.
|